PR BLOG'NSIGHT

                                                                            INTRODUCTION                  media consumption For PRPs Media content and ever changing trends are like that one friend of yours that you can't help but be attached to. Well, in this case this friend is part of the drill to get your salary and if you're not happy with some aspects in this friendship my dear pal, you cannot pull out. Any friendship has its ups and downs and it's all part of growth right? Let us dive in this topic and hopefully we can have a fair perspective of it. The perspective package my fellow PR pros comes with the opportunities that media consumption presents and how the challenges can be turned into strengths.             ...

Media & Content Convergence THE EVOLUTION OF MEDIA  It is a change isn't it? Nowadays images, text, videos, and audio content can all be mashed up and different communication and digital tools can be found on various  technological devices. U nlike the times when TV was black and white and telephones had no capability to take pictures and you could listen to radio on the actual radio device, now your radio is on your phone and you can take it anywhere and your neighbor doesn't have to ask you to turn it down because there are headsets, our phones have cameras and even more exciting, you can work for your salary and do your work while sitting on your couch! I know it's normal now yes, but I'm making you ponder on the reason why the term 'Media Convergence' exists and it's all because media has never been so correlated more than now compared to the 20th century.  A POWER THAT PR EINSTEINS POSSESS Now let us dive in deeper, shall we? Media convergence mea...