OKAY..... WHAT ABOUT MEDIA CONSUMPTION?

                                                               


           INTRODUCTION                



media consumption


For PRPs Media content and ever changing trends are like that one friend of yours that you can't help but be attached to. Well, in this case this friend is part of the drill to get your salary and if you're not happy with some aspects in this friendship my dear pal, you cannot pull out. Any friendship has its ups and downs and it's all part of growth right? Let us dive in this topic and hopefully we can have a fair perspective of it. The perspective package my fellow PR pros comes with the opportunities that media consumption presents and how the challenges can be turned into strengths.


                                                                         THE DAILY ROUTINE

Part of the daily ritual of PRPs is to scan across all social media platforms,  news,  listen to radio or watch TV to get an idea about trends, current economical, social and political affairs. This ritual is done to get a feel about what's on the minds of any entities, groups and communities that have a connection with the organization you are working for as a communication and media professional.  This is followed by analyzing consumer comments on social media platforms about their overall perception about the organization, how they feel about the quality of goods and services and their perception of organisation's impact in society and sorrounding environment. 

 Imagine working for DNA Brand Architects, led by Sylvester Chauke, of which I visited on the 4th of March as I was doing an Organizational Culture Audit with my PR Lab team?  Your experience would be marvellous considering their amazing team called the 'ALL STARS'. It is bold to say what I am about to say but it has motivation - doing a media consumption research or any work for DNA Brand Architect would be a fresh sea breeze. I mean they have been the top agency for 13 years.  I'd advise you to work for such a brand to do all PR & Communications functions with ease because they are game-changers in this field with multiple awards such as the PRISM awards.


                                                  Sylvester Chauke, Chief Architect of DNA Brand Architects




                                          
                                        

   WHAT DOES TODAY'S MEDIA CONSUMPTION BEHAVIOUR CALL US TO DO?


Millions of people right now as we speak are on Tik Tok and every time you blink someone is scrolling past videos because they are long and probably quite not engaging. The golden principle here is that in your campaign and advert shoots you should make sure that you really catch the cats attention as it is pouncing and pouncing. I know catching the cat's attention is nothing new but now it is pretty hard because people's attention spans are very little than ever before ( Yes, allow me to refer to humans as cats just for this tiny part of the blog. I promise to give you a treat 'kitty', so that you don't pounce to Nara Smith's Tik Tok). 

My opinion is that nowadays you have to get messages across creatively and uniquely. I mean people are tired of the ads whereby someone is looking desperate and they're trying to convince you to join forex. Someone I heard of applied for a job by writing his CV on a Converse shoe-box with new Chuck-Taylors in it and then he added stunning designs to the box and the CEO of the company was impressed and he was given a job.  The challenge I'm raising is the lowering attention span of consumers and as far as media consumption is concerned, studies show that  Tik Tok is worsening it.  So our approach of communicating has to be unique according to my theory the solution to the problem is being an enemy of the ordinary.  Make sure that you peep the video bellow for more insight, will you?






CLOSING 


Today's media consumption is shifting way more towards the online world and we the PR Picassos have to find artistic ways to create remarkable pieces of work and I hope you enjoyed reading my piece as much as I enjoyed painting it.  I hope this blog becomes as classic as the Monalisa.  Oh before you go I want you to know I didn't use ChatGPT,  cheers!


 

                                                                                    cheers



                  




Comments

  1. Anonymous17 March 2024 at 22:17

    So true. In the age of tiktok, a PR campaign has to be memorable for audiences are now more visually inclined than ever before. An excellent read!

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    Replies
    1. Ntsako Temba18 March 2024 at 08:09

      Another issue in this age of tik tok is the side effects it has on our minds. We should take care of our mental health.

      Delete
  2. Plamss18 March 2024 at 00:37

    Great use of puns, absolutely enjoyed reading this!

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    Replies
    1. Ntsako Temba18 March 2024 at 08:07

      It intentional dear, there's millions of boring blogs and i do not want mine to be part of them . Thank you for your compliment

      Delete
  3. Anonymous19 March 2024 at 08:18

    Oh man I like the cat pun, your example of the guy who applied for a job with a Converse shoe-box,what? I really understand the type of creative mindset people should have Mr Temba. I am a fan of Mr Sylvester as well and everything you wrote about was relevant to the PR world. You are a good writer!

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    Replies
    1. Ntsako Temba19 March 2024 at 08:42

      No. 1 blog principle : Capture your reader's emotions. You can never go wrong with using humor. I am glad you like Sylvester as well! I will keep serving these blogs and sharpening my writing skills because it is an on-going thing. Thank you for your feedback :)

      Delete
  4. Anonymous19 March 2024 at 08:33

    Hey I am also a big fan of Sylvester! I would advise you to look at working for DNA Brand Architects. They are a really successful agency. Tik Tok has a very scary influence on the minds of its consumers hey. I think there should be more education about how to use social media healthily. I applaud you for this good blog. Oh I hate a boring blog.

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    Replies
    1. Ntsako Temba19 March 2024 at 08:47

      You are the second reader that likes Sylvester. He is a point of reference in this field. Tik Tok can be destructive if you do not use it healthily one thing for sure but it is a good platform for advertising and pushing campaigns because it has a lot of consumers with a wide age range. I am glad you enjoyed my blog and I promise to never bore you, ever.

      Delete
  5. Anonymous19 March 2024 at 09:09

    You are a good writer Mr T . I would like to read more blogs from you because you know how to keep someone wanting to get deep within the blog. I also see that you don't reply to comments with little effort and that is good. You also add more knowledge in your comments.

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    Replies
    1. Ntsako Temba19 March 2024 at 09:18

      I like to apply myself fully in everything I do and I made sure that it reflects in my blog posts. Knowledge is power and it should be shared right? My replies are shouting "let's engage!" and that's the whole point of blogs, to educate, engage, enjoy and share.

      Delete

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